the pitch

The inspiration for this pitch sample is to take the standard “walkthrough” style video and put a creative spin on it. Instead of showing boring empty rooms, let’s show full classes and high energy!

We follow our main character (prime demographic) as they traverse the halls of the YMCA on their way to the weight room. As they walk, they pass all of the various classroom settings for adults and kids - providing a look into the wide array of offerings at the local YMCA.

Click ‘play’ below to watch the video storyboard.